Cutnut saw a niche in the social media landscape which unites two of the key drivers of social media success, namely video and collaboration. While the social media space is full of opportunities to share video with friends and followers, it lacks powerful tools for easy to use, consumer friendly, collaborative video creation.

The Cutnut app allows users to create simple video stories on their desktop or mobile device and invite friends to film and add their own clips to the story. While originally conceived for the general consumer, Cutnut has really come into its own as a social media management tool for marketing departments looking to create high quality vertical stories that enhance their brand.