A photography app for adding realistic retro camera style filters to images
Challenge
Nebi was initially made as a passion project by a small team, who quickly discovered that their own love of classic photography styles was shared by many others, as their free app for iOS and Android quickly earned itself over a million downloads. They came to us for help monetising what they’d made and to optimise the apps performance and set up an iterative approach to improving it further.
Solution
Ekreative implemented a freemium model which provides new filter packs as in-app purchases, while continuing to deliver the app’s original filter selection for free. A dedicated development team ensures an element of continuity that makes it easy for Nebi’s core team to stay deeply involved in the process and maintain relationships with everyone working on their app.
Features
Monetisation
The paid filter pack approach employed on Nebi has proven an effective monetisation strategy that doesn’t diminish the app’s wide appeal.
Localisation
Seeing that Nebi enjoyed particular success in several national markets, we were quick to implement appropriate localisations to ride the wave.
Iteration
Nebi is an ongoing partnership. With each iteration of the app, we ensure that the interface and toolset are tweaked to optimise the fast, intuitive, retro experience Nebi’s users are seeking.
